Imagine this: You’ve built a shiny new mobile app, but nobody can find it unless they search the app store. Now, contrast that with a Progressive Web App (PWA) that shows up right on Google’s first page when someone types in a question. That’s the power of SEO—and PWAs are winning.
In 2025, visibility = survival. The businesses dominating search results are the ones using SEO-friendly technology—and PWAs are at the top of that list. Let’s dive into why PWAs outperform native apps in SEO, and how that’s giving them a serious edge.
Google doesn’t care if your app looks cool—it cares if it’s fast, mobile-friendly, and accessible. It wants to deliver the best experience to users. That means:
Google’s algorithm now focuses on Core Web Vitals—metrics like LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift). Plus, it’s mobile-first, meaning the mobile version of your site is what Google indexes first.
Unlike native apps, PWAs live on the web. They use URLs, HTML, and JavaScript, which means search engines can crawl and index them easily. Every page can be optimized for keywords.
PWAs adapt to any screen size, improving usability and dwell time—two important SEO ranking factors.